In 1945, Dr. Louis Schleuse, a pharmacology professor at the University of Texas,
developed a lightweight lotion. It was the birth of the Lubriderm® brand.
It was named LUBRIDERM® lotion to describe both its moisturization and
For decades, the LUBRIDERM® brand was used solely by dermatologists and
pharmacists for sensitive skin, dry, itchy skin and uncomfortable skin.
It was acclaimed for its simple, proven and effective properties −
fast absorbing, long-lasting moisture.
campaign to symbolize rough, dry skin. Since then, the alligator has been
featured in countless commercials.