We believe everyone should enjoy the feeling of healthy looking, comfortable skin. That's why no matter which specially designed LUBRIDERM® lotion you choose, you'll find our clean, fast- absorbing formula in every bottle


In 1945, Dr. Louis Schleuse, a pharmacology professor at the University of Texas, developed a lightweight lotion. It was the birth of the Lubriderm® brand.

It was named LUBRIDERM® lotion to describe both its moisturization and dermatological benefits.

For decades, the LUBRIDERM® brand was used solely by dermatologists and pharmacists for sensitive skin, dry, itchy skin and uncomfortable skin. It was acclaimed for its simple, proven and effective properties — fast absorbing, long-lasting moisture.

Lubriderm lotion in 1945


In 1975, LUBRIDERM® lotion became available in stores after 30 years of use by dermatologists and hospitals. LUBRIDERM® lotion stayed true to its heritage by developing products for daily moisture, sensitive, extra-dry skin and to address the special needs of men’s skin.

Lubriderm logo in 1975


In 1990, the LUBRIDERM® brand launched the iconic alligator advertising campaign to symbolize rough, dry skin. Since then, the alligator has been featured in countless commercials.

Iconic alligator from commercials in 1990


In 2006, LUBRIDERM® lotion became part of the family of Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. Its heritage of dermatologist developed, lightweight, clean moisture continues to expand into new formulas embracing and nourishing skin across the globe.

New product packaging from 2006