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Lubriderm® History

We believe everyone should enjoy the feeling of healthy looking, comfortable skin. That's why no matter which specially designed LUBRIDERM® lotion you choose, you'll find our clean, fast-absorbing formula in every bottle.



In 1945, Dr. Louis Schleuse, a pharmacology professor at the University of Texas,
developed a lightweight lotion. It was the birth of the Lubriderm® brand.

It was named LUBRIDERM® lotion to describe both its moisturization and
dermatological benefits.

For decades, the LUBRIDERM® brand was used solely by dermatologists and
pharmacists for sensitive skin, dry, itchy skin and uncomfortable skin.
It was acclaimed for its simple, proven and effective properties −
fast absorbing, long-lasting moisture.

In 1975, LUBRIDERM® lotion became available in stores after 30 years of use by dermatologists and hospitals. LUBRIDERM® lotion stayed true to its heritage by developing products for daily moisture, sensitive, extra-dry skin and to address the special needs of men’s skin.
In 1990, the  LUBRIDERM® brand launched the iconic alligator advertising
campaign to symbolize rough, dry skin. Since then, the alligator has been
featured in countless commercials.
In 2006, LUBRIDERM® lotion became part of the family of Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. Its heritage of dermatologist developed, lightweight, clean moisture continues to expand into new formulas embracing and nourishing skin across the globe.
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