1945
In 1945, Dr. Louis Schleuse, a pharmacology professor at the University of Texas, developed a lightweight lotion. It was the birth of the Lubriderm® brand.
It was named LUBRIDERM® lotion to describe both its moisturization and dermatological benefits.
For decades, the LUBRIDERM® brand was used solely by dermatologists and pharmacists for sensitive skin, dry, itchy skin and uncomfortable skin. It was acclaimed for its simple, proven and effective properties — fast absorbing, long-lasting moisture.
1975
In 1975, LUBRIDERM® lotion became available in stores after 30 years of use by dermatologists and hospitals. LUBRIDERM® lotion stayed true to its heritage by developing products for daily moisture, sensitive, extra-dry skin and to address the special needs of men’s skin.
1990
In 1990, the LUBRIDERM® brand launched the iconic alligator advertising campaign to symbolize rough, dry skin. Since then, the alligator has been featured in countless commercials.
2006
In 2006, LUBRIDERM® lotion became part of the family of Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. Its heritage of dermatologist developed, lightweight, clean moisture continues to expand into new formulas embracing and nourishing skin across the globe.
