WE BELIEVE
We believe everyone should enjoy the feeling of healthy looking, comfortable skin. That's why no matter which specially designed LUBRIDERM® lotion you choose, you'll find our clean, fast-absorbing formula in every bottle.
LUBRIDERM® HISTORY
1945
In 1945, Dr. Louis Schleuse, a pharmacology professor at the University of Texas,
developed a lightweight lotion. It was the birth of the Lubriderm® brand.
It was named LUBRIDERM® lotion to describe both its moisturization and
dermatological benefits.
For decades, the LUBRIDERM® brand was used solely by dermatologists and
pharmacists for sensitive skin, dry, itchy skin and uncomfortable skin.
It was acclaimed for its simple, proven and effective properties −
fast absorbing, long-lasting moisture.
1975
In 1975, LUBRIDERM® lotion became available in stores after 30 years of use by dermatologists and hospitals. LUBRIDERM® lotion stayed true to its heritage by developing products for daily moisture, sensitive, extra-dry skin and to address the special needs of men’s skin.
1990
In 1990, the LUBRIDERM® brand launched the iconic alligator advertising
campaign to symbolize rough, dry skin. Since then, the alligator has been
featured in countless commercials.
campaign to symbolize rough, dry skin. Since then, the alligator has been
featured in countless commercials.
2006
In 2006, LUBRIDERM® lotion became part of the family of Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. Its heritage of dermatologist developed, lightweight, clean moisture continues to expand into new formulas embracing and nourishing skin across the globe.
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