Mature Skin Care

How our skin changes as we age

While you can certainly have dry skin at any age, you’re even more likely to if you’re in your 50s or older. As we age our sebaceous glands start producing less of the oil that naturally keeps us moisturized. Our skin also becomes thinner as we age, with a weaker defensive barrier and may become more vulnerable to external aggressors. 

Why moisturizing is so important 

Moisturizing is a vital step in any skin care routine to keep skin looking healthy and elastic. Moisturizers can trap water in your skin, helping to restore and maintain skin's moisture barrier. The moisturizer that worked so well in your 20s and 30s, may not meet the same needs your skin has by the time you hit your 40s and 50s. You’ll find you may need to moisturize more frequently.

Tips to caring for mature skin

  • Drink lots of water and eat foods rich in antioxidants and fatty acids that help restore and retain moisture (like blueberries, oranges, salmon and sweet potatoes).

  • Use gentle skin care products to cleanse and moisturize your skin.

  • Limit your bath or shower to 10 minutes, avoiding hot water and harsh, drying soaps.

  • Apply moisturizers in the morning and at night, or immediately after bathing to help trap moisture in the skin.

  • Look for hydrating ingredients like glycerin, mineral oil, and dimethicone that help maintain the skin's moisture barrier.

  • Use a humidifier at night to add moisture back into the air.

  • Choose fabrics like cotton that are kind to your skin.

  • Protect your skin from the sun’s damaging UV rays. Wear sunscreen every day, all year long.

  • Refrain from smoking. Smoking dries the skin and contributes to premature aging.

  • Drink alcohol in moderation. Alcohol has a dehydrating effect on the skin.

How LUBRIDERM® can help

LUBRIDERM® Advanced Therapy Moisturizing Cream Fragrance-Free, with Vitamin E and Pro-Vitamin B5, provides intense hydration to extra-dry skin and is clinically shown to moisturize for 24 hours.


LUBRIDERM® Advanced Therapy Lotion Fragrance-Free is our solution to soothe and help relieve extra-dry skin. Fortified with Vitamins E, Pro-Vitamin B5 and Lipids, this clean-feeling formula quickly absorbs and is clinically shown to moisturize skin for 24 hours. Helps transform extra dry skin into healthy-looking, more resilient skin in just one week.


LUBRIDERM® Intense Skin Repair Lotion is our solution to help relieve rough, dry skin. Enriched with skin essential nutrients and HYDRARELEASE® Technology, this fast absorbing formula is clinically shown to moisturize for 24 hours to help repair and replenish dry skin.